A study of perception of international students on importance of country of origin and quality of Malaysian made cars
The study was aimed to examine how international students in a local public institution perceived the quality of Malaysian made cars and whether country of origin effect remain an important factor in determining the purchase decision in this situation. A total of 176 respondents which are full time...
| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English English |
| Published: |
Universiti Utara Malaysia
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/7296/1/Khor.pdf https://repo.uum.edu.my/id/eprint/7296/4/1.Cheng%20Wei%20Hin.pdf |