Corporate social responsibility (CSR) activities in mobile telecommunication industry: Case study of Malaysia
In a very competitive global market, mobile telecommunication companies must strive to portray a picture of themselves as highly socially responsible companies. Active involvement in socially beneficial programs provides extra advantages to the company. This study examines the concentration of CSR...
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| Format: | Monograph |
| Language: | English English |
| Published: |
Universiti Utara Malaysia
2006
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/7569/1/Mu.pdf https://repo.uum.edu.my/id/eprint/7569/4/1.Mudzamir%20Mohamed.pdf |