The franchising relationship quality: Is it important?
The concept of relationship quality (RQ) evolved from relational marketing theory, and it provided the impetus for a paradigm shift from transactional relationships to more cooperative and service-centered relationships in business-to-business (B2B) processes. While RQ is a major trend in business...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Online Access: | https://repo.uum.edu.my/id/eprint/7718/1/Khairol_Annuar_Conference_Paper_Prof_MJ-V05.pdf |