Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks
The young travellers' segment is an emerging market for the travel and hospitality industry.However, the negligence in this lucrative market segment has caused failure in collecting statistics as well as having specific marketing plans and policies by most countries including Malaysia.In addit...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/7982/1/Cheah.pdf |