Maximizing tourism potential of sports events VIA sport Internet marketing: A conceptual model
Sports event tourism is a major component of sports-related tourism in many countries worldwide.Sports event organizations should strive to develop Internet marketing communications that feature event information relevant to potential sports tourists in order to maximize the tourism potential for th...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/8036/1/Rad1.pdf |