A new paradigm of franchise definition: franchising vs. licensing
For this study, we will view definitions and types of franchising from two perspectives: the West and Malaysia.
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| Formato: | Conference or Workshop Item |
| Idioma: | English |
| Publicado em: |
2006
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| Assuntos: | |
| Acesso em linha: | https://repo.uum.edu.my/id/eprint/83/1/amyazhar1.pdf |