Export marketing behaviour of resource-based firms in Malaysia
This article is concerned with the export market strategy adopted by manufacturers-exporters in resource-based industries. The characteristics, export performance and marketing strengths of firms adopting a market concentration srtrategy versus firms adopting a market diversification strategy are in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
1997
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/867/1/Osman__Mohamad.pdf |