Export marketing behaviour of resource-based firms in Malaysia
This article is concerned with the export market strategy adopted by manufacturers-exporters in resource-based industries. The characteristics, export performance and marketing strengths of firms adopting a market concentration srtrategy versus firms adopting a market diversification strategy are in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
1997
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| Online Access: | https://repo.uum.edu.my/id/eprint/867/1/Osman__Mohamad.pdf |
| _version_ | 1825739736721915904 |
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| author | Mohamad, Osman Wheeler, Colin N. |
| author_facet | Mohamad, Osman Wheeler, Colin N. |
| author_sort | Mohamad, Osman |
| collection | UUM |
| description | This article is concerned with the export market strategy adopted by manufacturers-exporters in resource-based industries. The characteristics, export performance and marketing strengths of firms adopting a market concentration srtrategy versus firms adopting a market diversification strategy are investigated. The results show that firms adopting a diversification strategy are larger, have more export experience and higher percentage of foreign equity participation, and achieved better export performance compared to firms adopting a market concentration strategy. The former also exhibits greater commitment to exporting and are significantly different from the latter as regards to sources of marketing competitive strengths. |
| first_indexed | 2024-07-04T05:14:29Z |
| format | Article |
| id | uum-867 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:14:29Z |
| publishDate | 1997 |
| publisher | Universiti Utara Malaysia |
| record_format | eprints |
| spelling | uum-8672015-06-28T02:21:44Z https://repo.uum.edu.my/id/eprint/867/ Export marketing behaviour of resource-based firms in Malaysia Mohamad, Osman Wheeler, Colin N. HF Commerce This article is concerned with the export market strategy adopted by manufacturers-exporters in resource-based industries. The characteristics, export performance and marketing strengths of firms adopting a market concentration srtrategy versus firms adopting a market diversification strategy are investigated. The results show that firms adopting a diversification strategy are larger, have more export experience and higher percentage of foreign equity participation, and achieved better export performance compared to firms adopting a market concentration strategy. The former also exhibits greater commitment to exporting and are significantly different from the latter as regards to sources of marketing competitive strengths. Universiti Utara Malaysia 1997 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/867/1/Osman__Mohamad.pdf Mohamad, Osman and Wheeler, Colin N. (1997) Export marketing behaviour of resource-based firms in Malaysia. Malaysian Management Journal, 2 (2). pp. 13-23. ISSN 0128-6226 http://mmj.uum.edu.my |
| spellingShingle | HF Commerce Mohamad, Osman Wheeler, Colin N. Export marketing behaviour of resource-based firms in Malaysia |
| title | Export marketing behaviour of resource-based firms in Malaysia |
| title_full | Export marketing behaviour of resource-based firms in Malaysia |
| title_fullStr | Export marketing behaviour of resource-based firms in Malaysia |
| title_full_unstemmed | Export marketing behaviour of resource-based firms in Malaysia |
| title_short | Export marketing behaviour of resource-based firms in Malaysia |
| title_sort | export marketing behaviour of resource based firms in malaysia |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/867/1/Osman__Mohamad.pdf |
| work_keys_str_mv | AT mohamadosman exportmarketingbehaviourofresourcebasedfirmsinmalaysia AT wheelercolinn exportmarketingbehaviourofresourcebasedfirmsinmalaysia |