Addressing the customers: The influence of status, physical contact, and age on customers' level of irritation
How do customers react when they are called by their first name in a service encounter? This paper explores the influence of a service provider's status, physical contact and age on customers' feelings of irritation when they are first-named by a service provider. Data for the study was a...
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Universiti Utara Malaysia
1995
|
| Assuntos: | |
| Acesso em linha: | https://repo.uum.edu.my/id/eprint/883/1/Nik_Rahimah_Nik_Yacob.pdf |