Consumer purchase of pirated VCD: Do non-price factors matter?
Piracy is a severe problem worldwide and the common perception is that it is increasing(BSA, 2001). However, it is virtually impossible to find accurate statistics to substantiate these perceptions because of the clandestine nature of the activity. This study aims to discover the non-price factors t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2006
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/9191/1/8.pdf |