Consumer purchase of pirated VCD: Do non-price factors matter?
Piracy is a severe problem worldwide and the common perception is that it is increasing(BSA, 2001). However, it is virtually impossible to find accurate statistics to substantiate these perceptions because of the clandestine nature of the activity. This study aims to discover the non-price factors t...
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| Format: | Article |
| Language: | English |
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Universiti Malaysia Sarawak
2006
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| Online Access: | https://repo.uum.edu.my/id/eprint/9191/1/8.pdf |
| _version_ | 1803625781636628480 |
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| author | Hasan, Hasnizam Halim, Fairol |
| author_facet | Hasan, Hasnizam Halim, Fairol |
| author_sort | Hasan, Hasnizam |
| collection | UUM |
| description | Piracy is a severe problem worldwide and the common perception is that it is increasing(BSA, 2001). However, it is virtually impossible to find accurate statistics to substantiate these perceptions because of the clandestine nature of the activity. This study aims to discover the non-price factors that affect the consumer purchases of pirated VCDs.Four variables namely, attitude towards piracy, value consciousness, social influences and product attributes were examined. A convenience survey of consumers in the northern region of Peninsular Malaysia suggested that consumer purchase of pirated VCDs is directed by value
consciousness towards the product. Therefore, the high price differential between pirated VCDs and originals is still a consideration when purchasing a pirated VCD. |
| first_indexed | 2024-07-04T05:39:44Z |
| format | Article |
| id | uum-9191 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:39:44Z |
| publishDate | 2006 |
| publisher | Universiti Malaysia Sarawak |
| record_format | dspace |
| spelling | uum-91912013-09-30T02:16:44Z https://repo.uum.edu.my/id/eprint/9191/ Consumer purchase of pirated VCD: Do non-price factors matter? Hasan, Hasnizam Halim, Fairol HF Commerce Piracy is a severe problem worldwide and the common perception is that it is increasing(BSA, 2001). However, it is virtually impossible to find accurate statistics to substantiate these perceptions because of the clandestine nature of the activity. This study aims to discover the non-price factors that affect the consumer purchases of pirated VCDs.Four variables namely, attitude towards piracy, value consciousness, social influences and product attributes were examined. A convenience survey of consumers in the northern region of Peninsular Malaysia suggested that consumer purchase of pirated VCDs is directed by value consciousness towards the product. Therefore, the high price differential between pirated VCDs and originals is still a consideration when purchasing a pirated VCD. Universiti Malaysia Sarawak 2006-07 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/9191/1/8.pdf Hasan, Hasnizam and Halim, Fairol (2006) Consumer purchase of pirated VCD: Do non-price factors matter? International Journal of Business and Society, 7 (2). pp. 119-131. ISSN 1511-6670 http://www.ijbs.unimas.my/ |
| spellingShingle | HF Commerce Hasan, Hasnizam Halim, Fairol Consumer purchase of pirated VCD: Do non-price factors matter? |
| title | Consumer purchase of pirated VCD: Do non-price factors matter? |
| title_full | Consumer purchase of pirated VCD: Do non-price factors matter? |
| title_fullStr | Consumer purchase of pirated VCD: Do non-price factors matter? |
| title_full_unstemmed | Consumer purchase of pirated VCD: Do non-price factors matter? |
| title_short | Consumer purchase of pirated VCD: Do non-price factors matter? |
| title_sort | consumer purchase of pirated vcd do non price factors matter |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/9191/1/8.pdf |
| work_keys_str_mv | AT hasanhasnizam consumerpurchaseofpiratedvcddononpricefactorsmatter AT halimfairol consumerpurchaseofpiratedvcddononpricefactorsmatter |