The determinant factors of successful franchise business in Malaysia
This paper presents the findings of a study in identifying the critical success factors of Bumiputra and non-Bumiputra franchisors in conducting their franchise business in Malaysia.The cross case study approach was used to analyse the data.Thirteen franchisors (six Bumiputra and seven non-Bumiputra...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
World Business Institute, Australia
2011
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/9414/1/A.pdf |