The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and commitment: A theoretical model
Many recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier.These studies investigated the relationship between them as an overall relationship. However, there is a dearth of studies that investigated the dimensions of retailer's satisfa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/9447/1/5.pdf |