Applying the OTE model in determining the e-commerce adoption on SMEs in Saudi Arabia
The objective of this paper is to examine factors that influence the adoption of e-commerce among small and medium enterprises in Saudi Arabia using the OTE model developed by Tornatzky and Fleischer. Nine hypotheses were formulated to answer the following objectives of study; (i) to determine the s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/9563/1/A.pdf |