Adoption of the marketing mix in small and medium-sized enterprises: Some suggestions
The marketing concept is relevant and applicable to all types of organizations. Although marketing is important to both large and small and medium-sized enterprises (SMEs), the literature appear to indicate that previous studies on marketing practices and activities have mainly emphasized examining...
| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
UUM Press
2011
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/9873/1/MK.pdf |