Adoption of the marketing mix in small and medium-sized enterprises: Some suggestions
The marketing concept is relevant and applicable to all types of organizations. Although marketing is important to both large and small and medium-sized enterprises (SMEs), the literature appear to indicate that previous studies on marketing practices and activities have mainly emphasized examining...
Main Authors: | Hashim, Mohd Khairuddin, Hassan, Romle |
---|---|
Format: | Book Section |
Language: | English |
Published: |
UUM Press
2011
|
Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/9873/1/MK.pdf |
Similar Items
-
Fundamental issues in small and medium-sized enterprises
by: Hashim, Mohd Khairuddin
Published: (2010) -
Revisiting the role of small and medium-sized enterprises in the Malaysian economy
by: Hashim, Mohd Khairuddin
Published: (2010) -
Seven practices for sustaining human resources in small and medium-sized enterprises
by: Hashim, Mohd Khairuddin
Published: (2011) -
Management styles in small and medium-sized enterprises in Malaysia: A recent survey
by: Noor Syakirah Zakaria, et al.
Published: (2017) -
The impacts of enterprise resource planning system adoption on firm's performance among medium size enterprises
by: Aremu, Adejare Yusuff, et al.
Published: (2020)