The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Библиографические подробности
Главные авторы: Ang, Hui Ni, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Формат:
Язык:eng
Опубликовано: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
Предметы: