The handbook of strategic public relations and integrated communications /
Includes bibliographical references and index
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : McGraw-Hill,
2012
|
| Subjects: |
| _version_ | 1826450702820442112 |
|---|---|
| author | Caywood, Clarke L., 1947- |
| author_facet | Caywood, Clarke L., 1947- |
| author_sort | Caywood, Clarke L., 1947- |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T11:58:33Z |
| format | |
| id | KOHA-OAI-TEST:469564 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:58:33Z |
| publishDate | 2012 |
| publisher | New York : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4695642020-12-19T17:17:15ZThe handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947- New York : McGraw-Hill,2012engIncludes bibliographical references and indexPSZJBLNEW1Public relationsCommunication in managementCommunication in marketingURN:ISBN:9780071767460 (hbk.) |
| spellingShingle | Public relations Communication in management Communication in marketing Caywood, Clarke L., 1947- The handbook of strategic public relations and integrated communications / |
| title | The handbook of strategic public relations and integrated communications / |
| title_full | The handbook of strategic public relations and integrated communications / |
| title_fullStr | The handbook of strategic public relations and integrated communications / |
| title_full_unstemmed | The handbook of strategic public relations and integrated communications / |
| title_short | The handbook of strategic public relations and integrated communications / |
| title_sort | handbook of strategic public relations and integrated communications |
| topic | Public relations Communication in management Communication in marketing |
| work_keys_str_mv | AT caywoodclarkel1947 thehandbookofstrategicpublicrelationsandintegratedcommunications AT caywoodclarkel1947 handbookofstrategicpublicrelationsandintegratedcommunications |