Advertising and promotion : an integrated marketing communications perspective/

Advertising and promotion : an integrated marketing communications perspective/

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Includes index.

Bibliographic Details
Main Authors: 390230 Belch, George E., Belch, Michael A.
Format:
Language:eng
Published: New York, NY. : McGraw-Hill/Irwin, 2015
Subjects:
Advertising
Sales promotion
Communication in marketing

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