Marketing Research /
An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.
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| Định dạng: | text |
| Ngôn ngữ: | eng |
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London ; New York : McGraw-Hill,
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| Tóm tắt: | An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports. |
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