User activity to enhance customer lifetime value modeling in contractual streaming industry
This article presents a model for Customer Lifetime Value (CLV) tailored to the subscription-based streaming industry, incorporating both contractual dynamics and user activity. Unlike traditional CLV models that overlook contracts, this semi-Markov model captures the time users remain in specific s...
| Main Authors: | , , , |
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| 格式: | 文件 |
| 语言: | English |
| 出版: |
KeAi Communications Co., Ltd.
2025-11-01
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| 丛编: | Journal of Economy and Technology |
| 主题: | |
| 在线阅读: | http://www.sciencedirect.com/science/article/pii/S2949948824000623 |