CONSUMER NEEDS AND BEHAVIOR – THE EXAMPLE OF COCA-COLA
In order to achieve a competitive advantage, it is extremely important to identify the needs of consumers better than the competition and to define the criteria of value that consumers apply when evaluating alternatives. The analysis in this paper attempts to identify the needs that Coca-Cola meets...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Šibenik University of Applies Sciences
2022-07-01
|
| Series: | Elektronički Zbornik Radova Veleučilišta u Šibeniku |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/en/clanak/406648 |