WHAT MAKES ROMANIANS TO BANK ON THEIR SMARTPHONES? DETERMINANTS OF MOBILE BANKING ADOPTION

Mobile banking is becoming a priority for the banks and an increasingly popular banking channel for the consumers as well. According to the literature, despite a growing number of the mobile banking adoption studies worldwide, little attention has been paid to testing adoption models in Central and...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Imola-Zsuzsánna MOLDOVÁN, Zsuzsa SĂPLĂCAN
বিন্যাস: প্রবন্ধ
ভাষা:English
প্রকাশিত: Studia Universitatis Babes-Bolyai 2018-03-01
মালা:Studia Universitatis Babeş-Bolyai Negotia
বিষয়গুলি:
অনলাইন ব্যবহার করুন:http://193.231.18.162/index.php/subbnegotia/article/view/2668