Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up

In the internet era, as it is today, social media is an important tool for communication. Not only for personally but also for communication between companies and consumers. The study aims to determine the effect of social media advertising content and sales promotional content on purchase intention...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí:	Diyah Tulipa, Andy Pratama Sulistyo, Tania Mellifan
Formáid:	Alt
Teanga:	English
Foilsithe / Cruthaithe:	Universitas Tarumanagara 2023-06-01
Sraith:	Jurnal Manajemen
Ábhair:	advertising content; sales promotion content; hedonic brand image; purchase intention; social media.
Rochtain ar líne:	https://www.ecojoin.org/index.php/EJM/article/view/1286

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