Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up

In the internet era, as it is today, social media is an important tool for communication. Not only for personally but also for communication between companies and consumers. The study aims to determine the effect of social media advertising content and sales promotional content on purchase intention...

Mô tả đầy đủ

Chi tiết về thư mục
Những tác giả chính:	Diyah Tulipa, Andy Pratama Sulistyo, Tania Mellifan
Định dạng:	Bài viết
Ngôn ngữ:	English
Được phát hành:	Universitas Tarumanagara 2023-06-01
Loạt:	Jurnal Manajemen
Những chủ đề:	advertising content; sales promotion content; hedonic brand image; purchase intention; social media.
Truy cập trực tuyến:	https://www.ecojoin.org/index.php/EJM/article/view/1286

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