Cultural Stereotypes and Their Reflection in Transnational Advertising
An attempt was made in the article to analyze cultural stereotypes and their reflection in the advertising of Dove and Olay cosmetic brands. For the first time, stereotypes of beauty in Chinese, Russian and English video advertising of international companies are compared. On the example of transnat...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Tsentr nauchnykh i obrazovatelnykh proektov
2023-05-01
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| Series: | Научный диалог |
| Subjects: | |
| Online Access: | https://www.nauka-dialog.ru/jour/article/view/4551 |