Short Video Activism and Douyin: An Innovative Repertoire of Contention for Chinese Consumers
This article examines consumer video activism tactics in China and their impact on Chinese consumers and society. Drawing upon 56 semistructured interviews and a case study analysis of Chinese online consumer protest in 2018, we argue that short-video-activism tactics have become an innovative reper...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-02-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051231157603 |