The Influence of Hedonic Motivation and Brand Love on Impulsive Buying of Muslim Fashion Products with Positive Emotion as an Intervening Variable
This study investigates the influence of hedonic motivation and brand love on the impulsive buying behavior of Muslim fashion products, with positive emotion as an intervening variable. The research focuses on millennial and Gen Z women as the target respondents. The data was collected using an onl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-05-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/4893 |