Enhancing innovation culture: the case of multinational advertising agency VMLY&R Lisboa

The world is going through an unprecedent experience marked by one of the most serious pandemic to date. Companies currently face multiple challenges, including maintaining their organizational culture while defining and validating new working and business models and completely rethinking past comp...

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Main Authors: Rita T. Rocha, Fernando A. F. Ferreira, Alexandra Milici, Nerija Banaitienė, Audrius Banaitis
פורמט: Article
שפה:English
יצא לאור: Vilnius Gediminas Technical University 2022-09-01
סדרה:Technological and Economic Development of Economy
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גישה מקוונת:https://gc.vgtu.lt/index.php/TEDE/article/view/17311