Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing

Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing

Purpose: This study will investigate the implications and impact of artificial intelligence in digital media, focusing on social media marketing. Theoretical Framework: The authors started their research based on technology adoption based on the Unified Theory of Acceptance and Use of Technology (UT...

Полное описание

Библиографические подробности
Главные авторы:	Singh Preeti, Verma Amit, Vij Sanjna, Thakur Jyotsana
Формат:	Статья
Язык:	English
Опубликовано:	EDP Sciences 2023-01-01
Серии:	E3S Web of Conferences
Предметы:	digital marketing social media marketing artificial intelligence machine learning deep learning virtual reality augmented reality image analysis audience analysis sentiment analysis
Online-ссылка:	https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/36/e3sconf_iconnect2023_07006.pdf

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