PENGARUH FAKTOR PSIKOLOGIS KONSUMEN SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN ONLINE
The research's purpose is to examine the effect of consumers' psychological factors consist of motivation, perception, learning, beliefs, and attitudes toward online purchase decisions. This research focuses on Gen Z in the Malang Raya that have made purchases through the marketplace espec...
| Autores principales: | , , , |
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| Formato: | Artículo |
| Lenguaje: | Indonesian |
| Publicado: |
Universitas Islam Darul Ulum
2023-10-01
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| Colección: | Journal of Management and Accounting |
| Materias: | |
| Acceso en línea: | https://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/4773 |