The Effect of Asymmetric Intersexual Selection Power Perception on the Choice Deferral Behavior of Men and Women

Consumers always delay their choices, which can cause companies to suffer tremendous losses. One reason for such delay is a lack of confidence. Confidence in consumer decision-making can stem from many sources, including social power. In this research, we find that selection power with regard to cho...

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Detaylı Bibliyografya
Asıl Yazarlar: Cheng-wen Jin, Rui Chen
Materyal Türü: Makale
Dil:English
Baskı/Yayın Bilgisi: SAGE Publishing 2023-07-01
Seri Bilgileri:Evolutionary Psychology
Online Erişim:https://doi.org/10.1177/14747049231193993