ENHANCING LOYALTY: IMPROVING THE EXPERIENCE QUALITY OF INDONESIAN FOOTBALL CLUB FANS
The high income generated by the sports industry, making this industry one of the industries that had a high level of competition. The sports industryuniqueness is the high participation of supporters in creating value services that are thought to satisfy and increase the loyalty of supporters. This...
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Format: | Article |
Language: | English |
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University of Brawijaya
2019-08-01
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Series: | Jurnal Aplikasi Manajemen |
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Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1531 |