ENHANCING LOYALTY: IMPROVING THE EXPERIENCE QUALITY OF INDONESIAN FOOTBALL CLUB FANS

The high income generated by the sports industry, making this industry one of the industries that had a high level of competition. The sports industryuniqueness is the high participation of supporters in creating value services that are thought to satisfy and increase the loyalty of supporters. This...

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Bibliographic Details
Main Author: Fatchur Rohman
Format: Article
Language:English
Published: University of Brawijaya 2019-08-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1531