The figure of the consumer in modernity: A Simmelian analysis of marketing business strategies

The figure of the consumer in modernity: A Simmelian analysis of marketing business strategies

We analyze the links between two conceptions of "the consumer" in modernity: one in Georg Simmel's classic book “Philosophy of money", and the other implicit in the marketing strategies of modern companies. In modernity, the division of labour, and social differentiation, have pr...

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Bibliografiske detaljer
Hovedforfatter:	Szlechter, Diego
Format:	Article
Sprog:	Catalan
Udgivet:	Universitat Autònoma de Barcelona 2007-11-01
Serier:	Athenea Digital
Fag:	Consumidor Modernidad Simmel Consumer Marketing Modernity
Online adgang:	http://psicologiasocial.uab.es/athenea/index.php/atheneaDigital/article/view/329/366

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