Brand Avoidance: Relations Between Brand-related Stimuli and Negative Emotions
The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the research on the topic of brand avoidance is usually qualitative, analysing only singular brand avoidance reasons, whereas this article employs a quantitative method to analyse brand avoidance, includi...
| Auteurs principaux: | , |
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| Format: | Article |
| Langue: | English |
| Publié: |
Vilnius University Press
2015-05-01
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| Collection: | Organizations and Markets in Emerging Economies |
| Sujets: | |
| Accès en ligne: | https://www.journals.vu.lt/omee/article/view/14227 |