Brand Avoidance: Relations Between Brand-related Stimuli and Negative Emotions

The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the research on the topic of brand avoidance is usually qualitative, analysing only singular brand avoidance reasons, whereas this article employs a quantitative method to analyse brand avoidance, includi...

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy:	Monika Kavaliauskė, Edita Simonavičiūtė
Format:	Artykuł
Język:	English
Wydane:	Vilnius University Press 2015-05-01
Seria:	Organizations and Markets in Emerging Economies
Hasła przedmiotowe:	brand avoidance anti-consumption emotions
Dostęp online:	https://www.journals.vu.lt/omee/article/view/14227

Podobne zapisy

Passive Consequences of Brand Hate: The Mediating Role of Brand Avoidance
od: Cid Gonçalves Filho, i wsp.
Wydane: (2022-06-01)

Measuring Brand Emotional in Increasing Brand Loyalty
od: Anita Yuliana, i wsp.
Wydane: (2021-08-01)

The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty
od: Retno Dewanti, i wsp.
Wydane: (2011-11-01)

Deciphering brand loyalty through brand association and emotional conﬁdence
od: Amber Gul Rashid, i wsp.
Wydane: (2020-06-01)

The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics
od: Mohsen Akbari, i wsp.
Wydane: (2019-08-01)

Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty
od: Davood Ghorbanzadeh, i wsp.
Wydane: (2021-04-01)

Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence
od: Rizvi Wajid H, i wsp.
Wydane: (2020-07-01)

Management value of the brand with special emphasis on the emotional aspect of branding
od: Marinković Vladimir
Wydane: (2015-01-01)

The role of emotional branding in creating consumer loyalty
od: Milovanov Olja
Wydane: (2014-01-01)

Examining the relationship between brand emotion, brand perception and brand extension among supporters of professional JDT football clubs /
od: Mohammad Fatullah Amsyar Mohd. Zamri 1994- , author 638253, i wsp.
Wydane: (2017)

Examining the relationship between brand emotion, brand perception and brand extension among supporters of professional JDT football clubs /
od: Mohammad Fatullah Amsyar Mohd. Zamri 1994- , author 638253
Wydane: (2017)

ENHANCING BRAND EXPERIENCE ALONG WITH EMOTIONAL ATTACHMENT TOWARDS TRUST AND BRAND LOYALTY
od: Elia Ardyan, i wsp.
Wydane: (2016-03-01)

Exploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity
od: Pierre Mostert, i wsp.
Wydane: (2022-07-01)

The role of emotional structures in the relationship between satisfaction and brand loyalty
od: Davood Ghorbanzadeh, i wsp.
Wydane: (2020-12-01)

PENGUJIAN BRAND SATISFACTION TERHADAP EMOTIONAL BRAND ATTACHMENT BRAND LOYALTY, BRAND LOVE, DAN SELF ESTEEM PRODUK SNEAKERS DI INDONESIA
od: Monica Desty Armenia, i wsp.
Wydane: (2024-07-01)

The relationship of internet banking users' emotional brand experiences and consumer-based brand equity
od: Sibel Akın, i wsp.
Wydane: (2024-07-01)

The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment
od: Shehla Qaiser, i wsp.
Wydane: (2021-05-01)

Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment
od: Weijun Bian, i wsp.
Wydane: (2022-07-01)

The Mediating Role of Brand Performance on the Relationship between Confusion - Brand Loyalty and Uncertainty Avoidance – Brand Loyalty
od: Çiğdem Unurlu
Wydane: (2019-12-01)

The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy
od: Abolghasem Ebrahimi, i wsp.
Wydane: (2015-09-01)

Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment
od: Leonaviciute Agne, i wsp.
Wydane: (2024-12-01)

The impact of brand concept on brand equity
od: Joo-Eon Jeon
Wydane: (2017-08-01)

Emotional branding speaks to consumers’ heart: the case of fashion brands
od: Youn-Kyung Kim, i wsp.
Wydane: (2019-02-01)

THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR
od: Cynthia Ayu Manggarani, i wsp.
Wydane: (2021-10-01)

The brand bubble : the looming crisis in brand value and how to avoid it /
od: 322860 Gerzema, John, i wsp.
Wydane: (2008)

Do I believe in this brand? The moderating effect of culture on brand credibility.
od: Sebastian Wentrup, i wsp.
Wydane: (2010-06-01)

PENGARUH EMOTIONAL BRANDING DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY Survei pada pembeli Sophie Paris di Outlet Pandaan Pasuruan
od: Siti Nur Afida, i wsp.
Wydane: (2017-10-01)

Economic implications of emotional marketing based on consumer loyalty of mobile phone brands: the sequential mediating roles of brand identity and brand trust
od: Yaping Jiang, i wsp.
Wydane: (2023-08-01)

Consumption Value Terhadap Brand Choice: Peran Mediasi Brand Experience
od: Yuma Luqman Adhli, i wsp.
Wydane: (2024-06-01)

Branding of private banks with a focus on consumer behavior and emotional commitment
od: Mohammad Taleghani, i wsp.
Wydane: (2021-11-01)

The Effect of Loyalty to, Confidence in and Emotional Commitment to Brand Regarding Brand Advocacy in Shiraz Namazi Hospital
od: Hossein Azimi, i wsp.
Wydane: (2022-06-01)

Brand quality, consumption emotions, and a decision to purchase washing machines
od: Oghenenyerhovwo Rita Inoni, i wsp.
Wydane: (2022-04-01)

Who Buys Our Brand? The Influence of Consumption Values and the Congruity with Brand Benefits on Brand Identification, Trust and Loyalty
od: Sol Namkung, i wsp.
Wydane: (2021-01-01)

Emotional branding analysis for the Korean Drama-based tourism locations
od: Amida Yusriana, i wsp.
Wydane: (2019-12-01)

HOW 'DEEP' IS YOUR BRAND? The Hierarchical Effects Model of Emotional Branding
od: Bambang Sukma Wijaya
Wydane: (2013-08-01)

Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty
od: George Kankam, i wsp.
Wydane: (2023-08-01)

Interpersonal Emotion Regulation: Consequences for Brands in Customer Service Interactions
od: Crystal Reeck, i wsp.
Wydane: (2022-06-01)

Prediction Algorithm of User's Brand Conversion Intention Based on Fuzzy Emotion Calculation
od: Youwen Ma
Wydane: (2022-05-01)

Negative Effects of Brand Extension
od: Tariq Jalees, i wsp.
Wydane: (2010-06-01)

Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications
od: Marta Mensa, i wsp.
Wydane: (2023-01-01)