Multi-attribute Evaluation of Website Quality in E-business Using an Integrated Fuzzy AHPTOPSIS Methodology
Success of an e-business company is strongly associated with the relative quality of its website compared to that of its competitors. The purpose of this study is to propose a multi-attribute e-business website quality evaluation methodology based on a modified fuzzy TOPSIS approach. In the proposed...
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| Médium: | Článek |
| Jazyk: | English |
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Springer
2010-09-01
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| Edice: | International Journal of Computational Intelligence Systems |
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| On-line přístup: | https://www.atlantis-press.com/article/1972.pdf |