Structural analysis of port brand equity using structural equation modeling

Port competition, especially in the Northeast Asia (NEA) region, can be described as a price war. In this price competition, it is necessary to build up the brand concept to acquire higher market share. This paper aims to provide structural relationships for port brand equity (PBE) and explore the P...

Полное описание

Библиографические подробности
Главные авторы: Lee, Taehwee, Yeo, Gi-Tae, Thai, Vinh V.
Другие авторы: School of Civil and Environmental Engineering
Формат: Journal Article
Язык:English
Опубликовано: 2015
Предметы:
Online-ссылка:https://hdl.handle.net/10356/104747
http://hdl.handle.net/10220/24675