Integrated marketing communications : a guide for SMEs in the IT industry.
This report seeks to educate small and medium-sized companies in the IT industry about integrated marketing communications (IMC) and how this new marketing concept can benefit their businesses. This report is organised in bite-size chapters for ease of reading and to aid understanding. The authors...
| প্রধান লেখক: | , |
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| অন্যান্য লেখক: | |
| বিন্যাস: | Final Year Project (FYP) |
| ভাষা: | English |
| প্রকাশিত: |
2009
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10356/14842 |
| সংক্ষিপ্ত: | This report seeks to educate small and medium-sized companies in the IT industry about integrated marketing communications (IMC) and how this new marketing concept can benefit their businesses. This report is organised in bite-size chapters for ease of reading and to aid understanding. The authors
will first expound on the concept before explaining in detail how marketers can adopt IMC to their operations. A step-by-step guide that goes through campaign conceptualisation to the final execution
and measurements is discussed. IT marketers can also learn from the IMC campaign designed for a local computer company, adapting the strategies and tactics to their needs. The intention of the authors
is for local IT f m s to start marketing the smart and integrated way. |
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