Existential anxiety and consumer ethnocentrism : what influences preference for local or non-local food?
Research supporting terror management theory has shown that mortality salience triggers consumer ethnocentrism. The current study looks into how exposure to death-related media context affects consumer ethnocentric behaviour. Moreover, it is aimed to examine the possible mediating factors between th...
主要作者: | Sukiato, Cindy Suryautama |
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其他作者: | Kenichi Ito |
格式: | Final Year Project (FYP) |
语言: | English |
出版: |
2018
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主题: | |
在线阅读: | http://hdl.handle.net/10356/73971 |
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