Existential anxiety and consumer ethnocentrism : what influences preference for local or non-local food?

Research supporting terror management theory has shown that mortality salience triggers consumer ethnocentrism. The current study looks into how exposure to death-related media context affects consumer ethnocentric behaviour. Moreover, it is aimed to examine the possible mediating factors between th...

詳細記述

書誌詳細
第一著者: Sukiato, Cindy Suryautama
その他の著者: Kenichi Ito
フォーマット: Final Year Project (FYP)
言語:English
出版事項: 2018
主題:
オンライン・アクセス:http://hdl.handle.net/10356/73971

類似資料