Investigating the influence of colour, weight, and fragrance intensity on the perception of liquid bath soap: An experimental study
We report a preliminary experiment designed to investigate people's product expectations (for a liquid soap) as a function of its fragrance and packaging. To this end, a series of soap bottles was produced that were identical in shape but had different intensities of colouring (white, pink, or...
| Egile Nagusiak: | , , |
|---|---|
| Formatua: | Journal article |
| Hizkuntza: | English |
| Argitaratua: |
2014
|