Investigating the influence of colour, weight, and fragrance intensity on the perception of liquid bath soap: An experimental study

Investigating the influence of colour, weight, and fragrance intensity on the perception of liquid bath soap: An experimental study

We report a preliminary experiment designed to investigate people's product expectations (for a liquid soap) as a function of its fragrance and packaging. To this end, a series of soap bottles was produced that were identical in shape but had different intensities of colouring (white, pink, or...

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Những tác giả chính:	Gatti, E, Bordegoni, M, Spence, C
Định dạng:	Journal article
Ngôn ngữ:	English
Được phát hành:	2014

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