Color of scents: chromatic stimuli modulate odor responses in the human brain.

Color has a profound effect on the perception of odors. For example, strawberry-flavored drinks smell more pleasant when colored red than green and descriptions of the "nose" of a wine are dramatically influenced by its color. Using functional magnetic resonance imaging, we demonstrate a n...

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Autori principali: Osterbauer, R, Matthews, P, Jenkinson, M, Beckmann, C, Hansen, P, Calvert, G
Natura: Journal article
Lingua:English
Pubblicazione: 2005