Using eye tracking to identify cultural differences in information seeking behavior

Using eye tracking to identify cultural differences in information seeking behavior

The main goal of this research is to investigate how people with different cultural background differ in their interaction style and visual behavior on search engine results pages (SERP), more specifically between groups from the Middle Eastern region vs. Western Europe. The researchers conducted a...

書誌詳細
主要な著者:	Marcos, M, Garcia-Gavilanes, R, Bataineh, E, Pasarin, L
フォーマット:	Conference item
出版事項:	ACM SIGCHI 2014

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