An embedded randomised controlled trial of a Teaser Campaign to optimise recruitment in primary care

<strong>Background:</strong> Marketing communication and brand identity is a fundamental principle of advertising and end-user engagement. Health researchers have begun to apply this principle to trial recruitment in primary care. The aim of this study was to evaluate whether a Teaser Ca...

Повний опис

Бібліографічні деталі
Автори: Lee, H, Hübscher, M, Moseley, G, Kamper, S, Traeger, A, Skinner, I, Williams, C, McAuley, J
Формат: Journal article
Мова:English
Опубліковано: SAGE Publications 2017