Enhancing customer service experience through customer involvement and familiarity in Malaysian public universities / Mazlina Mamat ...[et al.]
Growing competition among Malaysian public universities makes it imperative to understand the important role of customer service experience in today’s higher education service environment. As a pillar of the university, Academic Affairs Department (AAD) isentrusted to meet the n...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Unit Penerbitan Universiti Teknologi MARA, Kelantan
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29303/1/6.pdf |