CSR and tourism development: greening the accommodation sector in Malaysia
One of the core resources for destination appeal stems from the availability of quality accommodation. As destinations compete to improve their global ranking, those responsible for managing the hotel and accommodation sector will play a major role in the delivery of positive destination image. Ho...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
BIMP-EAGA Unit for Tourism Development (BE-UTD)
2013
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/19166/1/CSR%20and%20tourism%20development.pdf |