Customer buying behavior intentions of internet service providers - the role of service quality and its aspects, satisfaction and value
This study seeks to improve our understanding of Malaysian customer buying behaviour intention in mobile telecommunication industry by testing a conceptual model which has considered aspects of service quality, customer Satisfaction and customer perceived value towards buying behaviour simultaneousl...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
TextRoad Publication
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28193/1/Customer%20buying%20behavior%20intentions%20of%20internet%20service%20providers.pdf |