Impulse purchase in iTV advertising: A conceptual model of gap analysis

Numerous studies have been carried out to find out the factor of impulse purchase components in different environment such as on website, mobile, traditional retail store and traditional television. However, those studies are not dedicated to design models to increase impulse purchase on iTV adver...

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Main Authors: Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah
Format: Article
Language:English
Published: Foundation of Computer Science, USA 2014
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/12630/1/pxc.pdf
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author Che Omar, Azizah
Shiratuddin, Norshuhada
Sarif, Siti Mahfuzah
author_facet Che Omar, Azizah
Shiratuddin, Norshuhada
Sarif, Siti Mahfuzah
author_sort Che Omar, Azizah
collection UUM
description Numerous studies have been carried out to find out the factor of impulse purchase components in different environment such as on website, mobile, traditional retail store and traditional television. However, those studies are not dedicated to design models to increase impulse purchase on iTV advertising.Therefore, an analysis involving five existing models of website advertising environment, three models on traditional television advertising and four models from iTV advertising were carried out. It is revealed that the conceptual design models of iTV advertising that specifically focus on impulse purchase is highly scarce, suggesting a gap that ought to be looked into.
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spelling uum-126302016-05-12T02:53:27Z https://repo.uum.edu.my/id/eprint/12630/ Impulse purchase in iTV advertising: A conceptual model of gap analysis Che Omar, Azizah Shiratuddin, Norshuhada Sarif, Siti Mahfuzah QA76 Computer software Numerous studies have been carried out to find out the factor of impulse purchase components in different environment such as on website, mobile, traditional retail store and traditional television. However, those studies are not dedicated to design models to increase impulse purchase on iTV advertising.Therefore, an analysis involving five existing models of website advertising environment, three models on traditional television advertising and four models from iTV advertising were carried out. It is revealed that the conceptual design models of iTV advertising that specifically focus on impulse purchase is highly scarce, suggesting a gap that ought to be looked into. Foundation of Computer Science, USA 2014-04 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/12630/1/pxc.pdf Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2014) Impulse purchase in iTV advertising: A conceptual model of gap analysis. International Journal of Computer Applications, 91 (11). pp. 20-26. ISSN 0975-8887 http://dx.doi.org/10.5120/15925-5178 doi:10.5120/15925-5178 doi:10.5120/15925-5178
spellingShingle QA76 Computer software
Che Omar, Azizah
Shiratuddin, Norshuhada
Sarif, Siti Mahfuzah
Impulse purchase in iTV advertising: A conceptual model of gap analysis
title Impulse purchase in iTV advertising: A conceptual model of gap analysis
title_full Impulse purchase in iTV advertising: A conceptual model of gap analysis
title_fullStr Impulse purchase in iTV advertising: A conceptual model of gap analysis
title_full_unstemmed Impulse purchase in iTV advertising: A conceptual model of gap analysis
title_short Impulse purchase in iTV advertising: A conceptual model of gap analysis
title_sort impulse purchase in itv advertising a conceptual model of gap analysis
topic QA76 Computer software
url https://repo.uum.edu.my/id/eprint/12630/1/pxc.pdf
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