Impulse purchase in iTV advertising: A conceptual model of gap analysis
Numerous studies have been carried out to find out the factor of impulse purchase components in different environment such as on website, mobile, traditional retail store and traditional television. However, those studies are not dedicated to design models to increase impulse purchase on iTV adver...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Foundation of Computer Science, USA
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12630/1/pxc.pdf |
| _version_ | 1825803040185122816 |
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| author | Che Omar, Azizah Shiratuddin, Norshuhada Sarif, Siti Mahfuzah |
| author_facet | Che Omar, Azizah Shiratuddin, Norshuhada Sarif, Siti Mahfuzah |
| author_sort | Che Omar, Azizah |
| collection | UUM |
| description | Numerous studies have been carried out to find out the factor of impulse purchase components in different environment
such as on website, mobile, traditional retail store and traditional television. However, those studies are not dedicated to design models to increase impulse purchase on
iTV advertising.Therefore, an analysis involving five existing models of website
advertising environment, three models on
traditional television advertising and four models from iTV advertising were carried out. It is revealed that the conceptual
design models of iTV advertising that specifically focus on impulse purchase is highly scarce, suggesting a gap that ought
to be looked into. |
| first_indexed | 2024-07-04T05:50:24Z |
| format | Article |
| id | uum-12630 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:50:24Z |
| publishDate | 2014 |
| publisher | Foundation of Computer Science, USA |
| record_format | eprints |
| spelling | uum-126302016-05-12T02:53:27Z https://repo.uum.edu.my/id/eprint/12630/ Impulse purchase in iTV advertising: A conceptual model of gap analysis Che Omar, Azizah Shiratuddin, Norshuhada Sarif, Siti Mahfuzah QA76 Computer software Numerous studies have been carried out to find out the factor of impulse purchase components in different environment such as on website, mobile, traditional retail store and traditional television. However, those studies are not dedicated to design models to increase impulse purchase on iTV advertising.Therefore, an analysis involving five existing models of website advertising environment, three models on traditional television advertising and four models from iTV advertising were carried out. It is revealed that the conceptual design models of iTV advertising that specifically focus on impulse purchase is highly scarce, suggesting a gap that ought to be looked into. Foundation of Computer Science, USA 2014-04 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/12630/1/pxc.pdf Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2014) Impulse purchase in iTV advertising: A conceptual model of gap analysis. International Journal of Computer Applications, 91 (11). pp. 20-26. ISSN 0975-8887 http://dx.doi.org/10.5120/15925-5178 doi:10.5120/15925-5178 doi:10.5120/15925-5178 |
| spellingShingle | QA76 Computer software Che Omar, Azizah Shiratuddin, Norshuhada Sarif, Siti Mahfuzah Impulse purchase in iTV advertising: A conceptual model of gap analysis |
| title | Impulse purchase in iTV advertising: A conceptual model of gap analysis |
| title_full | Impulse purchase in iTV advertising: A conceptual model of gap analysis |
| title_fullStr | Impulse purchase in iTV advertising: A conceptual model of gap analysis |
| title_full_unstemmed | Impulse purchase in iTV advertising: A conceptual model of gap analysis |
| title_short | Impulse purchase in iTV advertising: A conceptual model of gap analysis |
| title_sort | impulse purchase in itv advertising a conceptual model of gap analysis |
| topic | QA76 Computer software |
| url | https://repo.uum.edu.my/id/eprint/12630/1/pxc.pdf |
| work_keys_str_mv | AT cheomarazizah impulsepurchaseinitvadvertisingaconceptualmodelofgapanalysis AT shiratuddinnorshuhada impulsepurchaseinitvadvertisingaconceptualmodelofgapanalysis AT sarifsitimahfuzah impulsepurchaseinitvadvertisingaconceptualmodelofgapanalysis |